Shaping the Next 50 Years: Sawary Unveils New Strategic Brand Identity
08-04-2025 — Sawary is proud to announce a significant milestone in its history: the launch of a new brand identity that bridges five decades of heritage with a future-facing vision. This transformation marks our evolution from a heritage-focused company into a diversified, multi-sector leader driving innovation across the region.
A Future-Facing Portfolio While our legacy remains our foundation, the new Sawary identity accurately reflects our expanded capabilities. We have simplified and streamlined our portfolio to better serve our partners across:
- Power & Rental Operations
- Construction & Industrial Products
- Aftersales & Aftermarket Services
The One-Stop-Shop Solution This evolution is more than a visual change; it is a commitment to being a one-stop-shop for power and industrial solutions. As we step into this new chapter, our ambition is to lead through innovation, providing comprehensive support across every business sector we touch.
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Shaping the Next 50 Years: Sawary Unveils New Strategic Brand Identity
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