Our Purpose

Our goal is to maintain a reputation of excellence, the trust and satisfaction of our employees, customers and partners through our Core Values. To ensure the continuity of achieving profitable growth by working and investing in the field of Machinery, Power, Aftersales & Engine Parts, Service Operations, Aftermarket (Industrial & Filtration Products), and the Rental Operations space.

203

Our Mission

Become an active player in the Kingdom’s 2030 Vision and beyond Provide customers with bespoke solutions in multi sectors Become an employer of choice in the country and move towards becoming more of a corporate run organization (vs. a traditional family business) Invest in sustainable energy solutions in line with Saudi Green Initiative